Auto insurance comparison site upgrades its domain name.
Auto insurance comparison company CompareNow.com has purchased the domain name Compare.com, according to Whois records.
CompareNow.com was founded by Andrew Rose, previously the chairman and CEO of Elephant Auto Insurance.
If that name sounds familiar, it might be because the company unsuccessfully tried to get the domain name Elephant.com from Adam Dicker through a UDRP in 2005. It later purchased the domain name.
CompareNow.com, like Elephant, is backed by Admiral Group. This time (it seems) it decided to purchase a great domain name legitimately.
According to historical whois records, the domain name was owned by Oversee.net earlier this year. The Oversee.net portfolio was acquired by Rook Media, so it’s possible Rook and its broker Igloo.com were responsible for making the sale.
The domain went into whois privacy at Dynadot last month before changing to Brand Certified, a domain acquisition group, a few days ago. The whois record just switched to CompareNow.
CompareNow.com apparently has over $10 million in financial backing .
I have reached out to the company for comment.
Good that they learned their lesson in the first go around with Adam.
What is the price
As more and more businesses acquire domain names to build their online presence, more people will want better names and extensions, so the best .com names will continue to rocket in prices.
I remember when Yun Ye snagged that one.
Yes, the best .com names will continue to go up!!