Owners of SHOEme and OnlineShoes.com buy Shoes.com.
Publicly traded Brown Shoe Co has sold its Shoes.com online business to online shoe-seller SHOEme.
SHOEme operates Shoeme.ca/com and OnlineShoes.com. Hardy Capital acquired both of these companies earlier this year.
In an interview with Business in Vancouver, SHOEme CEO Roger Hardy said “Predominantly, we’re acquiring the assets. That’s the URL, the customers and the history of the customers as well as the inventory.”
Terms of the deal were not disclosed, although I suspect they will be released in Brown Shoe Co’s fourth quarter SEC Filing.
Even with a number attached to the overall deal, it might be difficult to figure out how SHOEme valued the domain name itself. I’ve reached out to the company for comment.
As a point of reference, RunningShoes.com sold for $700,000 in 2011.