Patent covers using comps for domain name evaluation.
GoDaddy has been issued another U.S. patent related to domain name appraisals.
The U.S. Patent and Trademark Office today issued patent number 8,909,558 for “Appraising a domain name using keyword monetary value data”.
The patent basically covers using comps for a domain name appraisal, i.e. looking up sales of other domain names including similar keywords and using this to determine value.
GoDaddy has a number of related patents, and this patent application was a continuation of many of them. Last year the company was granted patents for “Appraising domain names using comparative data” and “Domain appraisal algorithm”. These patents discussed using five “p’s” for domain valuation: precision, popularity, presence, pattern and pay-per-click (PPC).
GoDaddy employees Paul Nicks and Pat Lutwitze are listed as inventors on the patent.