Even though it’s called the Echo, Amazon also registered Alexa domain names related to new device.
Amazon announced the Amazon Echo, a sort of home personal assistant similar to Ubi, last week.
Although it’s called the Echo, owners can name their device whatever they want. And in a video promoting the Echo that has been seen over a million times, the family called it Alexa. (Alexa is also the name Amazon.com’s web analytics/ranking company.)
Using this name in the video caused Amazon.com to feel compelled to register a bunch of domains including “Alexa”. I count dozens of domain names including Alexa, such as:
These domains are in addition to dozens of domain names using the term “echo”.