Three reasons .online should be successful.
Michael Berkens spotted this morning that the last of the losing applicants for .online had withdrawn its application, meaning a partnership between Radix, NameCheap and Tucows has won the rights for the .online domain name.
I think .online will be one of the most successful new generic top level domain names, for a few reasons.
1. A combination of three top-10 registrars will be pushing it. I’m assuming that Radix will be able to get Endurance, which bought its sister-company’s domain name operations, to push the domain. Then you’d basically have the #2, #4, and another top ten registrar backing the domain name. Tucows will need to convince its resellers to carry the domain, but the bottom line is this tie-up of companies has a lot of firepower.
2. “Online” is one of the most commonly purchased keywords in the aftermarket. Back when GoDaddy had a monthly aftermarket report, it showed a tag cloud of the most common keywords found in domains it sold. Every month — every month — “online” was the most commonly sold term. A lot of companies slap “online” to the end of their desired domain name to buy it in .com. Will they opt for something.online instead of somethingonline.com?
3. A big headstart on .web – Everyone (ok, other than those with competing generics) says .web is the best generic applied for in this round. But I don’t think it will come out for another year or two. That gives .online, as runner up, plenty of time to build itself up ahead of .web.