Joseph Peterson reviews the past week of expired domain name auctions.
It will surprise some people that the country responsible for last week’s #2 Namejet expired auction is Turkey. Kemer.com ($11.4k) describes a seaside resort region. No, Italy, Greece, and Spain are not the only countries on the Mediterranean. ICANN has offices in Turkey, and so do domain investors. Meanwhile, there’s nothing surprising about the $16k sale of 9135.com. China has deep pockets and loves brevity.
After those 2, BeSeen.com ($5.6k) struggles to be seen in last week’s sales chart. Even so, it’s a superb domain for SEO or advertising in general. I’m curious about the decision process behind the purchase of DecisionMaking.com ($3.1k). A few possible uses for this common phrase come to mind, but only the buyer knows his own plans.
With “big data” on every techie’s and marketer’s lips, SmallData.com ($2.3k) was the inevitable riposte. Likewise, RadioTalk.com ($766) was always bound to be the name of something related to talk radio. Slammers.com ($1.6k) makes a resonant name for consumers — product yet to be determined. Unless it’s pogs or one of the many sports teams that go by that name.
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Some of the domains that struck me as undervalued include ValueBonds.com ($81), BreedingDogs.com ($353), and Surfboard.net ($1k). GoodPractices.com ($483) riffs on “best practices”, but usually “good” pales in comparison to the “best”.
Yikes! GoDaddy sold some hyphens last week. Leading that posse was The-Dating-Directory.net ($4.3k), which — you’ll also notice — happens to be a .NET rather than .COM. Now, most of us have had the experience of seeing an attractive woman on the arm of a soon-to-expire gentleman old enough to have fathered her parents. What’s the usual conclusion? He’s got connections. In the same way, most domain investors can spot ugly old domains with prices they outwardly don’t seem to merit. And we come to the same conclusion: AJCU-EAO.org ($1.2k) and ASingleMan-Movie.com ($1.1k) must be well connected. They must have banked some back links. (To push that conceit a bit farther, the domain world also has its paid escorts / shill bidders.)
NuoBao.com ($3.7k) would be China again. But not JapanVO.com ($3.2k). It turns out Jabuticaba.com ($1.8k) is a South American fruit. Looks delicious based on the pictures! Dia.co ($1k) is Spanish for “Day”.
Last week, I commented that once-developed Vietnamese adult domains have been selling consistently, week after week, for mid 4-figure amounts. These domains stick out like a sore thumb because of a weird .MOBI preference. WapDen.mobi ($2.4k) is yet another.
For a poker website or tournament, VictoryPoker.com ($3.6k) is a strong name. Beatles fans will like DayTripping.com ($921) for the travel and tourism industry. EngineWorld.com ($2.6k) would naturally be used to ship engine parts. As it happens, GreenLandscaping.com ($898) is a domain I once evaluated for a client, although I wasn’t involved in this auction. Home owners want to be environmentally friendly; so I predict that niche will boom.
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What else? It’s obvious to me that the expired domain market each week reflects what’s happening concurrently with new TLD releases. More bids turn up for expiring New York domains with .NYC in the limelight. The New York spike from the past few weeks dying off a bit, but SundayNYC.com ($65) could be a lingering after effect. Perhaps even LawFirmNY.com ($65), although that domain could fetch that price during any week. More noticeable are the 2 “NYS” (“New York State”) domains: NYS-Opal.com ($1.3k) and NYSWaterfronts.com ($1k).
This week I expressed misgivings about new military TLDs entering general availability. Ripples from that launch appear in the form of ArmyNavyGuns.com ($147) plus ChevronsAndStripes.com ($182), which are enlisted insignia worn on the sleeve. Similarly, CrownVet.net ($190) may be a consequence of .VET.
Wouldn’t Self-Certify.com ($136) defeat the purpose of certification?Chadvisors.com ($90) … would that be Chad or Switzerland, whose .CH abbreviation stands for “Confederatio Helvetica”? WorldTravelDirect.com ($158) is a little puzzling. Normally a “direct” suffix signals that merchandise is shipped straight to your doorstep, skipping the retailer. Will this website be able to bring a Turkish Mediterranean resort to my living room? Did NOSPAC.com ($155) run out of space for the “E”? At first glance, I figured 8OutOf10.com referred to the hilarious UK panel show “8 Out of 10 Cats”. But the owner is Japanese living in Japan.
Let’s finish with some good buys. Graphic designers will appreciate VectorLogos.com ($702). Funder.org ($511) is a great name for a fundraising site, and .ORG is wholly appropriate for the topic. PagueSeguro.com ($302) proves my point that Spanish domains are severely undervalued overall. How much would PaySafe.com or PaySecure.com have sold for? Globally, more people speak Spanish than English.
Bloggercises.com ($65) is a perfect name for blogging tips. HybridVehicles.net ($167) will pay for itself as soon as the first customer buckles up for a test drive. What about MotelsForSale.com ($3.5k)? At some point during that domain’s lifetime, it will lead to the sale of an entire motel or motel chain. $3.5k is nothing.