.NYC off to a solid start, especially given registration restrictions.
.NYC had a strong first day yesterday thanks, in part, to lots of press and advertising. It would have been even stronger if people outside NYC could register domains.
The overnight zone file shows about 27,000 .nyc domain names registered. This doesn’t include over 1,000 landrush domain name orders that are headed to auction.
.NYC had over 10,000 domains grabbed in landrush. About 9,500 of these were applied for by just one person/company per domain, with another 1,000+ with multiple applicants.
The biggest winner yesterday was GoDaddy, which has helped customers register over 17,000 .nyc domain names to date. The company is offering the domains for $24.99, just $4.99 over wholesale cost. But the real reason for its big market share was savvy marketing, including its barge ad navigating the Hudson River.
.NYC’s launch totals were lower than .London, which had about 35,000. Given London’s time zone, its first day zone file included more hours of registrations, but that would only account for a small bit of the difference. I suspect .NYC would have had a much bigger first day with over 50,000 registrations, if it weren’t for eligibility restrictions limiting the customer base to New York City.
Where did you get this number?
“.NYC had over 10,000 domains grabbed in landrush.”
My number from zone files was at about 6400 including sunrise etc.
Also this is not very clear:
“About 9,500 of these were applied for by just one company,”
It could mean that a single company registered all 9,500 domains.
Regarding the first question: I just asked them. It’s possible that the balance weren’t all added to the zone the first day, making the first day bigger than what I have here.
Regarding the second question: I clarified that in the story. Thanks for pointing it out. I mean that 9,5000 landrush apps had only one applicant.
Yet, even if what they said is true, these 9500 domains are not all in the zone files so .nyc did not add 16k of registrations but rather 20k.
That’s true, assuming the domains weren’t added to the zone on the first day of GA.
They were not because all landrush domains have the same registration date that is before GA.
Not a very impressive performance IMO.
Register your .NYC domain name with Go Daddy. Avoid Network Solutions at all costs. They will rip you off.
enom is at $23, i registered about 100 .nyc domains.