Google ad for new TLDs just links to an end user website using a new TLD.
I came across this contextual Google ad today:
The ad text itself seems like something a new TLD seller would use. And marina.equipment is certainly a new TLD. But what do marinas have to do with new TLDs?
Curious, I clicked the ad. This is what I saw:
The answer: it has nothing to do with new TLDs.
This site is about marina management software. It makes sense with the domain marina.equipment, and it is certainly a nice promotion for Donuts’ .equipment domain name. But the ad makes no sense.
What was the company trying to accomplish with that ad?
Am I missing something here? Is this perhaps the result of an automated ad generator?
Jean Guillon says
Funny, .MARINA is on my list for Round 2 of the ICANN new gTLD program.
drake says
New tlds are a waste of space
kd says
My guess… someone doing SEO or SEM typed in marina.equipment as a test of the AdWords system, but the person paying for the ad has nothing to do with the destination website. Complete waste of their money.
Bill Hartzer says
My guess is that the domain owner was sending traffic to that site… in order to get their attention. Then, sell them the domain name.
Barkley says
Agreed. The entire gtld program is stupid and a waste of time and space.