New operating system (that comes pre-installed on iPhone 6) makes it easier to access websites using new top level domains.
One of the big challenges with new top level domain names is getting them to work with various devices and software programs.
This took a big leap forward on the mobile side with Apple’s release of iOS 8 this week.
Before, it wasn’t always easy to get a new TLD to work on an iPhone. You had to type in http:// most of the time for it to be recognized as a web address. That’s why Uniregistry put http:// on a bus advertisement. (I doubt that was effective; I can’t imagine someone actually typing this prefix in on their mobile phone!)
iOS 8 appears to full support new TLDs, at least the Latin character ones.
My new iPhone easily resolved new TLDs, including ones that just launched. I tried the same names on my iPad using iOS 7 and they still went to a search page. The domains worked after upgrading the iPad to iOS 8.
With millions of new iPhones shipping with iOS 8 (and many other phone owners upgrading to it), this is a big leap for new TLDs.
That said, there’s a long way to go. Many Android phones won’t work with new TLDs, and that says nothing of various software program incompatibilities. Internationalized domain names have an even longer road ahead.