Domain broker acquires domain name marketplace.
Igloo, a fast growing domain name broker, has acquired domain name marketplace Aftermarket.com from Thought Convergence.
The move makes sense for Igloo. While its focus in the past has been on larger, high touch transactions, it is now handling the sale of the old DomainSponsor portfolio that was acquired by Rook Media earlier this year. Aftermarket.com will give it a good platform to sell these domain names (and others).
“With Igloo’s acquisition of the Aftermarket.com platform, we are incredibly excited to roll out a more comprehensive suite of services, offering a wider range of opportunities to our customers,” said Tessa Holcomb, CEO and Co-Founder of Igloo.com.
Thought Convergence bought the Aftermarket.com domain name for $125,000 in 2008. It used it primarily to promote live auctions. In 2010, it launched a full scale marketplace on the domain. Despite a robust feature set, it struggled to gain traction against incumbents that had a ten year start on building a market.
Aftermarket.com later added a park and sell service using Google’s ad feed. The parking service was part of the acquisition. However, given Igloo’s existing connections to larger parking platforms at DomainSponsor and Rook, I imagine it will be replaced.