New TLD .Buzz found a customer base it wasn’t targeting.
When Bill Doshier decided to apply for the .buzz top level domain name, he had a vision for how it would be used: entertainment, social media, fashion…you get the idea.
Once the domain name went live, he noticed an entirely different customer segment registering domain names.
“Early on after our April launch, I noticed some cannabis-themed domain registrations coming out of Colorado, specifically Boulder,” said Doshier.
Although Doshier had not promoted .buzz to the marijuana business, his timing ended up being perfect thanks to a growing move toward legalization.
Marijuana websites started springing up on .buzz domains: seattledispensaries.buzz, legalweed.buzz and even weedstocks.buzz, a site tracking publicly traded companies profiting from the legalization of marijuana.
Doshier saw an opportunity.
“I realized quickly this is a serious business supported by a passionate, internet savvy community,” he said.
Although .buzz registrations for cannabis-themed sites are just part of a registrant base including fashion, music, travel, entertainment and technology companies, Doshier is spreading awareness to those that are buzzed in the state of mind.
Working with a marketing group, he created a new site (and contest) at NameTheBee.buzz and a new logo targeted to the cannabis industry.
Today, he’s speaking at the ArcView Business Conference in Chicago. Arcview brings together investors with business owners seeking to take advantage of legalization of the plant.
“We are creating the internet location for the legal cannabis industry; its business owners, investors, activists, bloggers and ‘budding’ entrepreneurial community,” said Doshier.
New top level domain name applicants know they will only grow their registration base through usage. Doshier has stumbled upon a very passionate group — and he’s taking advantage of the opportunity.