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Wow: Amazon.com buys .Buy for $4.6 million, .Tech sells for $6.8 million

Amazon.com paid $4.6 million to win rights to .buy top level domain name, but that wasn’t the most expensive TLD auction on Wednesday.

You might think new top level domain names aren’t meeting early expectations, but applicants still apparently value the opportunity very high.

ICANN held its second “auction of last resort” for new top level domain names today. Three contention sets were resolved at multi-million dollar prices.

Here are the results:

.Tech sold for $6,760,000 to Dot Tech LLC. I’ve heard of some private contention set auctions closing for about this price, but I suspect this is a record or close to it. Three bidders bid at least $6.2 million in the auction. (I’ve heard it’s not a record, but definitely toward the high end maybe not.)

DotTech beat out Google, Uniregistry, Nu Dot Co, Donuts and Minds + Machines.

.Buy sold for $4,588,888 to Amazon.com.

Amazon beat Google, Donuts and Famous Four Media in the auction. PVT Registry did not participate. Only two bidders bid above $1.5 million.

.VIP sold for $3,000,888 to publicly traded Minds + Machines.

It beat Google, VIP Registry, Donuts, I-Registry and Vipspace Enterprises LLC. Three bidders were willing to pay at least $2.2 million in the auction.

Unlike with private contention set auctions, the losers in these auctions walk away with nothing, other than a small refund on their application fee.

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    • jane

      Reserving a bunch of names to boost their business, register the rest and then over price what is left so competition is scarce on this front is my guess.

    • bul

      Well Google has the cash. The fact that they are losing every auctions probably means they aren’t all that crazy about the space.


    Quite likely the main goal of all these registrars all along is to have this happen.
    2-5 million split among 2-5 employees (especially if you have other income streams)…is a pretty nice payout.

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