Fast Transfer integration is good news for all domainers that sell domains with fixed prices.
It’s been almost a year since GoDaddy acquired Afternic, and domainers can finally realize a huge benefit of the acquisition.
Starting later today, GoDaddy will be fully integrated with Afternic as a “Fast Transfer” partner.
This means two things for domain name investors:
1. If you have domain names listed for sale at Afternic’s Premium level, your domains will get more exposure.
Your fixed-price domains will show up in GoDaddy’s registration path when someone searches for the domain. They’ll be able to purchase your domain similar to a new domain registration, and the domain will automatically be transferred into the buyer’s GoDaddy account (regardless of where you registered the domain).
Previously, Afternic domains were presented as an option in the registration path at GoDaddy, but customers had to click over to GoDaddy Auctions to buy the domain and the transfer was manual.
2. If you register your domains at GoDaddy, you can now opt-in to sell your domains through the Afternic Premium network.
And if your domain sells through Afternic, you won’t have to manually transfer it to the buyer.
Before this integration, you had to use GoDaddy’s Premium Listings service to get this level of exposure and instant transfer at the world’s biggest registrar. Even then, your sales listings weren’t syndicated to Afternic’s vast network of partners.
(If you want to understand more about Fast Transfer and how this works, download my in-depth guide How to Sell Domain Names on Marketplaces. It’s free.)
GoDaddy’s Fast Transfer integration with Afternic is a win all around for domainers that use Afternic, whether they register their domains at GoDaddy or not. All fixed priced domains listed on Afternic at the Premium level will get more exposure than before.
GoDaddy customers that have used GoDaddy Premium Listings will also benefit. They can get even more exposure than before while paying a lower commission (20% compared to 30%) by moving their fixed price listings to Afternic. If you have domains listed on Premium Listings, it makes sense to remove those listings and add them to Afternic Premium.
For now, GoDaddy Premium Listings will remain a service. I suspect it will go away at some point since it’s redundant with Afternic.
Personally, Afternic and GoDaddy Premium listings account for the bulk of my annual sales volume, and I expect this integration to increase my sales.
I’ve been waiting for this since forever. GoDaddy Premium Listings is my second top sales channel right after my portfolio website even though I increase my Fixed Price on GoDaddy to cover the difference in fees. Now I can use the same price across all marketplaces. 99.5% of my domains are fixed price.
Funny thing about GoDaddy Premium Listings. My last two sales there, the buyers actually looked first on my website then they went and purchased the domain for the higher price on GoDaddy. One of them contacted me first to make sure that I’m the one who listed on GoDaddy registration path.
Thank you so much for the news. It means a lot to me and will open the possibility to integrate a couple of ideas I have for a while that I’m pretty sure will drive my sales up.
Afternic.com is a joke
Can you call it a marketplace for domains if you can not even see the list of all domains for sale in a particular new gTLDs for instance?
I want to buy .law domains for instance because maybe I am a lawyer and I’d like to buy generics related to my own business and I can’t do it…..
Afternic is a pretty good sales platform, they have sold a nice 5 figure chunk of domains for me this year, the sales are usually in the $2 – $10k range, and Rebecca makes the transfer process pretty seamless.
I think you need to sell domains, and transact on the platform before you speak, maybe you should focus on higher quality names.
Your reply has nothing to do with his comment
Thanks for this information. Very helpful.
You’ve jumped the gun a little. Wait for an email from email directly from GoDaddy/Afternic. They will be a fast transfer partner within the next couple of days. Best.
Howie, the integration went into effect last night.
Andrew, have you successfully upgraded any of your domains to “Premium” promotion? I tried several times and last time was just a minute ago but nothing yet.
I’m working on it now…will let you know.
Sameh, can your reach out to me directly so I can assist? We are live and operational so I’ll need to have the team check out what’s happening specifically with your account.
-Paul (paul @ Godaddy)
Paul, thanks for the help. Replied via email.
Nice piece of information ……GoDaddy’s Fast Transfer integration with Afternic will be great for everyone…..
If I do a search on godaddy for my afternic DLS domains they are showing in the channel – they show however as an auction and not as a buy it now. Is this how it should be? If so, I see not change?
Hi James,
What your seeing is how “network” promotion works on Afternic names. You’ll need to login to your AN account and move your domains to “premium” promotion in order to take advantage of the improved sell-through experience.
There is an email opt-in process that needs to be completed prior to premium promotion being activated, so if your names say “pending” it’s possible that they are awaiting your opt-in which is done at the registrar where your names are held. Check your email to see if there’s an opt-in email from GoDaddy sitting there.
-Paul
Paul, what lag should we expect between Afternic accepting the domain and receiving an email from GoDaddy requiring the opt-in? I received my Afternic confirmation at 11:54 CT and still haven’t received the one from GoDaddy 90 minutes later.
Thanks
currently about 2 hours. we’re batching them up so we don’t send users a flurry of emails
Awesome News.
Thanks for write-up and explanation.
They should really do well & hope that they do.
I don’t have any domains in those crappy Fast Transfer registrars so…
Will afternic make all its domains available in Go Daddy?
You have to have the domains at a Fast Transfer registrar. It’s the only way for the system to technically work.
In regards to names at GoDaddy & other registrars for transferring out do we know why they don’t allow newly registered names or names bought at auction to not move out until 60 days after registration and/or put in account? It would be ideal if it could be 5 days or 3 days like it takes for a stock to clear. If all registrars had a 5 day rule it would probably make names easier to trade/sell on auction sites.
I wouldn’t applaud quite yet on your Afternic domains showing up in GoDaddy’s registration channel. GoDaddy’s search results for a domain is atrocious. As a random example, search autopro on GoDaddy’s home page search. The first 8 results are pushing the NEW gtld’s like .limo, .company, etc. Scrolling much farther down (huge spacing), the 8th result finally shows a premium name “auto-motor” and the next is “food-pros” then 8 more NEW gtld’s, then another premium “certified-computer-pros” and it gets worse from there. How do those off subject results match the customer’s inquiry? Terrible! Afternic displays far better search results. GoDaddy should just link to the Afternic site OR have a separate premium section on the home page like eNom does.
If the actual search matches the domain you have lifted on Afternic, it will show up first.
True Andrew. But, typing the exact domain AND extension always would show up in the GoDaddy results (if one used their browser instead, they could go directly to the seller). An Afternic premium name showing on GoDaddy was then labeled an “Auction” domain then. You had to have that exact domain on Afternic’s “Premium” promotional channel at 20% commission to even show. Nothing has changed much, although the “Auction” reference is no longer (Yeah!) for premiums. What never got displayed before were domains with the SAME words for sale in other extensions. Here’s a made up scenario: One types in HeyNow.com but it’s not available to register, nor for sale. GoDaddy never showed HeyNow.NET as an alternative before this new fast transfer program. Not even when it was listed for sale at Afternic. “Premium” listings at GoDaddy were totally different than Afternic’s Premium. A sample of Afternic’s Premium listings NOW show up in GoDaddy results, but singular or plural versions, and hyphenated matches are usually still left out. It’s because GoDaddy has allotted only a set amount of results, so once all the NEW gtld’s are paraded by the visitor there’s not much room for Premium names.
This is a big improvement over the old setup. The sales rate for the auction listings are very different from when someone can check out directly on godaddy. Previously the customer had to go to godaddy auctions, pay for an account there, and then buy the domain.
Oh yes, the GoDaddy checkout feature is much improved with less steps. BUT, a buyer first has to see a premium domain they like to checkout with! Don’t just take my word for it. I have tested the new GoDaddy search numerous times now and the PREMIUM results are not even close to matching the inquirers search. As previously mentioned, new gtld’s should be displayed separately. As an example. Search for “NewSolutions” will get you these Premium listings: recent-news.com (9th result down), new-cellphone-news.com 10th, hcg-solution.com 19th down, the-solution.net 20th position, livechat-solution.com 29th, cellulite-solution.com 30th, and way, way down in the 58th ranking is finally an EXACT Premium name match “NewSolutions.org”. I personally do not see any Premium domain similarity to the customer’s search. Instead, the Premium names being displayed are totally unrelated and possibly just random. If anyone is seeing precise on-target results, please set me straight.
If someone searches for a term for a domain name the .com comes up first for sale if it’s on sale via afternic? The the other extensions are underneath it. Seems easy enough.
Most of those premium listings are really crappy, so I can understand why they show down very low.
As for the matching Newsolutions.org, you would think that would show up higher.
Just to point out, if it were the best option — NewSolutions.COM — then it would show up as “available” with the price at the top of the page.
Can a newly registered domain name with Godaddy, which is listed on Afternic can show Afternic’s partners websites?
No, 60 days until it shows