Company has owned the domain name since the 90s.
Tennessee guitar company Gruhn Guitars has moved its website from Gruhn.com to the valuable domain name Guitars.com.
This isn’t a case of a company paying big bucks for a great domain — it’s about a company finally getting around to leveraging an asset is has owned for more than a decade.
The Nashville Business Journal reports that Gruhn registered the domain name in the late 90s.
It has forwarded traffic from Guitars.com to its main site at Gruhn.com. It has also promoted Guitars.com in some marketing material, but now it is taking a bigger step: its site is now hosted at Guitars.com and Gruhn.com forwards to Guitars.com.
A company representative notes that people will connect with the Gruhn brand, so it’s important to maintain that even while using the Guitars.com domain name.
Over the years, the company has turned down many five figure offers for the domain names. (It’s surely worth a strong six figure number.)