A social media platform, lighting company and local marketing company buy domain names.
Sedo sold 556 domain names last week for a total of $1.2 million.
One of the more interesting buys was FLO.co, purchased by the company that uses FindYourFlo.com. Given their branding, I like the rhyme in Flo.co.
Below are 15 of the end user sales I identified from Sedo’s weekly list.
Dolphin.org 45,000 – This domain name is still in escrow, but at this price it’s definitely an end user.
LightingDirect.co.uk 7,500 GBP – Lyco Direct Ltd, a UK light bulb seller.
Hootsuite.com.br $3,000 – social media dashboard company Hootsuite.
DIYalarmsystems.com $1,500 – Utah security alarm company Olympus Alarm.
OfficeWall.com $800 – it’s unclear who is behind the purchase, but with an email contact of domain_admin (at) officewall.com, it appears to be an end user. The address is for virtual offices in New York.
Humanify.com $5,198 – Teletech, a provider of technology and consulting for customer care.
LinkBuilding.info 750 EUR – de LinkBuilder in the Netherlands.
RealSocial.org 1,177 EUR – MoveFwd Ventures GmbH, a mobile applications provider.
FLO.co $8,000 – FLO, which helps artists and celebrities create products and brands around their identity (as opposed to just doing endorsement deals). They use FindYourFlo.com.
DiscountPaper.com $2,850 – Discount Paper Products in Michigan. They own the matching .org domain name.
CosyFit.com $795 – Safespaces, a UK company that provides safe environments for people with special needs.
Kopernikus.com $750 – Austrian company Kopernikus IT Systems GmbH, which uses the matching .at domain name.
90nine.com 1,999 EUR – Teno, a watch company with a line called 40nine.
HeroLeads.com $700 – HeroLeads, an online marketing company that uses the domain name Hero-Leads.com. Dropping the hyphen is a big improvement at a small price.
Suivant.com 900 EUR – Next Retail in the UK. I believe “suivant” means “next” in French. They’ve bought other domains that match their brand on the aftermarket.