Heritage Auctions’ latest domain name auction goes well.
Heritage Auctions latest domain name auction has concluded with $773,876 worth of domain name sales. That doesn’t include after-auction sales, which almost always increase the total sales number.
That total (and the prices below) include a 15% buyers’ premium. Including the premium best represents the actual price paid and makes it apples-to-apples with auctions win which a commission is deducted.
Digital.com sold for $373,500 to take the top spot. Cute.com sold for $230,000. It was a long way down from there, but multiple domain names sold for good five figure prices.
The headline domain for the auction — bitcoins.com — was withdrawn due to ongoing legal and bankruptcy issues with Mt. Gox.
Here are all of the sales:
CoinVendor.com $172.50
AutographBroker.com $26
SFD.com $27,600
Digital.com $373,750
CapCollection.com $15
DEC.com $57,500
BasketballCollector.com $862.50
FRR.com $32,200
RareTimepieces.com $920
ForeclosureSales.com $1,207.50
CoinSource.com $2,300
Cute.com $230,000
Bristol.com $40,250
DiscountVinyl.com $402.50
CoinStores.com $920
Baby.club $5,750
Anticareer.com says
Doesn’t HA market themselves as being a premium brokerage (at leas the 15% fee on both buyer/seller sides would suggest so). Two domains selling for under $30 does not send the right message. The two big sales does send the right message.
Andrew Allemann says
I suspect they did that to get the bidding going and the domains were no reserve. It’s a fair point, though.
ChuckWagen says
Good point. Discount vinyl I think was a good catch considering vinyl’s resurgence. Overall pretty good result, I think.