.Bar has decent first day while .rest struggles out of the gate.
The .Bar domain name added 1,116 names to its zone on the first day of general availability. That’s about the same number of domain names that .pub got when it launched last week.
This seems like a solid number given the high pricetag on the domain. As a point of reference, GoDaddy is charging $100 for .bar domains compared to $40 for .pub.
I expect .bar to show steady growth going forward, especially after some bars start using it. At a high price point, this a domain where it makes sense for the registry to do feet-on-the-street marketing to get bars on board.
.Rest, launched by the same registry yesterday, added just 252 domain names. This domain will require more branding to gain traction.
A somewhat competing domain, .menu, gained over 1,500 registrations on its first day back in March.