HA adds a press-worthy domain name to its July auction.
One of the things Heritage Auctions is trying to do with domain name auctions is bring domain investing to the mainstream.
By mainstream, I mean collectors and investors in coins, memorabilia and other items HA already auctions.
It’s working the press angle, too.
Yesterday the company announced it will be auctioning off Bitcoins.com in its July 24 auction. Heritage finally has a domain name the press wants to write about:
This is good for HA and good for the domain name business.
While Bitcoins.com isn’t as good as Bitcoin.com, it’s the best domain name for bitcoin that’s not currently “in use”.
HA expects the domain to clear $750k. That’s a lot of cash, but it’s only about 1,200 bitcoins. To an early bitcoin investor, 1,200 bitcoins is like dropping $10,000 on a domain.
Jeff Sass says
Clearly, lots of folks are interested in joining the Bitcoin club… (and, by the way, we are auctioning Bitcoin.club (and a few other names) in the same Heritage Auction. 🙂
I’d argue that the best name available for this industry is BTC.com
Don’t get me wrong – BTC.com is still worth a fortune and also worth seven figures imo. It’s just that “Bitcoin” and “Bitcoins” are better.
No, I disagree with Adam completely. Shorter is not always better if that’s what he may be thinking – that’s a pure myth. The “top of mind” and “authoritative” term is “Bitcoin(s),” and “BTC” is merely a dry “technicality” of sorts that does not evoke the same whole range of feelings, motivations and sense of acceptance and familiarity.