After shutting down service that used Do.com, company sells domain name to startup.
It appears Salesforce.com has sold the domain name Do.com to Redo, Inc., parent company of meeting productive application DoMeetings.com.
On July 3 or 4, the domain name’s whois record changed from Salesforce.com at Network Solutions to whois privacy at Hover.
Salesforce.com used the domain name for a social team management application that it shuttered at the end of last year.
When Salesforce launched Do.com, it was heralded as an attempt to move in on Microsoft’s stronghold of the collaboration space.
There’s a bit of irony in that initial move. Microsoft owned the Do.com domain name for many years. In 2011 it apparently offered it for sale or was convinced to sell it. The domain name transferred from Microsoft to Marksmen (which brokers domains and buys them on behalf of clients) and then to Salesforce.com. I wonder if Microsoft knew it was selling the domain name to Salesforce.com to launch a competitive service?
Salesforce.com is known for using great domain names for its services, including Social.com,
Task.com Work.com and Data.com.