L’Oreal among companies buying domain names at Sedo.
I’m behind on end user sales because I was busy at the ICANN conference in London last week. Here are the sales that Sedo sent out last week. View previous end user sales lists here.
Want to sell domain names on Sedo? Read this report to learn best practices.
MyLifebox.com $27,500 – U Lived It, Inc., which I believe offers a system for recording important moments in your life.
Mi.co.id $60,000 – I’m a bit confused on this one. I’d assume it’s Xiaomi, but part of the domain’s whois changed to another company after the transaction.
HostingPagina.nl 700 EUR – Flexwebhosting BV
Sports.io $11,000 – Smitter Sports, developer of sports apps.
Cloud.be 8,800 EUR – Cloud World Ag, which also owns cloud.de.
MaldivesHolidays.com $3,995 – Simply Maldives Holidays
QualityCars.ca $1,450 – Mike Priestner Automotive Group in Edmonton, Canada.
ScaleModel.com $2,500 – Another Betaworks (Chartbeat, new Digg) company. It’s a social media company.
BankMobile.net 2,800 EUR – Customers Bank in Pennsylvania.
TheLawFirm.org $995 – California trial lawyers Adams Fietz.
Wipster.com $4,999 – Video software company Wipster, which uses Wipster.io.
Meibaolian.com 9,999 EUR – Cosmetics company L’Oreal. I believe this is a translation of Maybelline, a L’Oreal company.
ParkwayCrossing.com $1,299 – GenCap Partners, a real estate company.
PricelessCauses.com $8,000 – the whois record shows CSC, so I’m guessing this is Mastercard. Mastercard, which uses the “Priceless” tagline, manages its domains with CSC.
ChuckWagen says
Interesting set of names. The one head-scratcher is pricelesscauses.com, namely what would motivate someone to register such a name? Giant lottery win IMO.
ChuckWagen says
Also, that domain was registered just last month, June 2014. Something’s rotten in Denmark.
Louise says
@ ChuckWagon, you said the domain was registered in Denmark? On looking it up, it was registered by CSCInfo.com. It looks like a professional business service firm, including brand protection and domain names. It seems legitimate.
Okay, further research shows Mastercard owns Priceless.com, and advertises its philanthropic branch on:
Priceless® Causes | priceless.com
http://www.priceless.com/causes
Use MasterCard® At Your Favorite Eatery & Support Stand Up 2 Cancer.
Book Your Table Now
Get Involved With SU2C
About Stand Up 2 Cancer
The Get Together Gallery
This is a copy and paste of the ad, found on Bing.com.
Therefore, CSC did a brand protection, and probably charged $8,000 as part of the fee! That makes sense! 🙂
Andrew Allemann says
More likely someone else noticed that Mastercard was doing something called Priceless Causes and registered the domain.
Louise says
As far as Xiomi, @ Andrew Alleman, you are entirely right, it seems . . . The person and company listed for mi.co.id, DNStination, Inc, seems to be affiliated with other MarkMonitor domains, if you google, DNStination.
Louise says
@Andrew, would you kindly search it on your paid DomainTools account? I can hardly believe CSC would have advised Mastercard to pay the princely sum of $8,000 on a new reg dated June 1st, when it is so obviously a trademark violation. I think it must involve pay to CSC the consultants, for adminstrative in protecting the brand, which included this defensive registration. Can domains be hand-registered and listed for sale at Godaddy immediately? Yet, it was listed as a Sedo transaction. I thought Sedo had a threshhold of how old the domain can be to be listed. I guess the domain can’t be near expiration, that’s all.
Andrew Allemann says
Domains can be listed on Sedo immediately.
Here’s what appears to have happened. Mastercard filed for a TM on Priceless Causes at the end of May without registering the domain. Then this person in China registered it on 6/1.
Mastercard does not yet have a registered TM on Priceless Causes and it will take a while before it gets one.
Priceless Causes isn’t in and of itself an obvious trademark violation.
I’d just call this a screwup on Mastercard’s part. $8k is nothing for its marketing budget for this program, and it needs the domain now, not later.
Louise says
I can’t sell a domain, but I wouldn’t touch someone else’s trademakrk or product. I email companies if they are at risk, launching a new product they haven’t registered the dot com for, if I happen to notice it.
This guy in China knew what he was doing, selling it for just low enough that it wouldn’t be worth taking him to court!
BTW, on the topic of mi domains, the seller lists mitv.com at $180,000.
Louise says
BTW, thanx for the explanation!