Here are some ads for the .London domain name spotted in London during the ICANN conference.
I spent last week in London at the ICANN meeting.
This was interesting timing because the city is gearing up for the launch of .London, which should prove to be a strong new TLD.
The open nature of the domain gives it a wider buying audience than .nyc (assuming .nyc is tough on nexus). As a geo domain, it will get a lot of local press.
I think it’s possible that this domain could approach the 100,000 registrations mark in due time. If it fires on all cylinders.
.London also faces some headwinds. Nominet is now offering second level .uk domain names. People in London are already familiar with .uk, and these shorter (and substantially cheaper) domain names will certainly compete against .London.
A lot of companies in London associate themselves more with England than just one city, too.