Web.com and Endurance get hit in wake of Google registrar announcement.
Some publicly traded domain name registrars have seen their stock prices hammered this morning after Google announced its entry into the retail registrar market yesterday.
Shares of Web.com (WWWW) are down about 18% with at least one analyst lowering its outlook for the stock due to Google’s move. Endurance International (EIGI), which is generally considered the second largest domain name registrar when you add up its many brands, is down about 10%.
Shares of Demand Media (DMD), which owns eNom (#2 or #3 in registrations depending on how you slice it) is trading flat. Tucows (TCX), which is slotted right below eNom, is down 2%.
GoDaddy isn’t yet public, but I suspect its stock would be trading down in wake of the news.
The impact on shares of Web.com and Endurance might be an overreaction. Google’s dominance in retail domain registrations is by no means guaranteed.