Company essentially swaps five new TLD applications for .fashion.
Minds + Machines has paid a significant sum to win a four way auction for the .fashion top level domain name.
Although the company did not disclose the actual price, it disclosed this stunning fact: after considering its payoffs from losing .cricket, .pizza, .restaurant, .coupon and immo and its payment for .fashion, plus the refunds it received in withdrawn applications, it netted just £250,000 in cash.
The auctions it lost included a two way battle with Amazon.com and some four player races. It’s difficult to determine how much it received from each of these. But I’m pegging the price paid for .fashion at $5 million or more unless someone can convince me otherwise.