Tucows pushes the envelope on sales-focused domain name landing pages.
Yesterday domain name registrar and portfolio holder Tucows told analysts it was trying something new to generate more aftermarket domain name sales.
CEO Elliot Noss said the company is undertaking an “aggressive program of experimentation” on landing pages for its domain names in an effort to sell the domains.
When I tested a half dozen Tucows-owned domain names this morning, they all went to a standard parked page with a for sale banner on the top.
It turns out the company is doing more than that. It’s sending some of its domain names to a sales-only lander that allows the visitor to buy the domain name through sales distribution partnerships with other registrars. Here’s an example:
I’ve seen plenty of buy now sales landers without PPC links in recent years, but this is the first time I’ve seen an integration like this. Tucows is willing to pay a commission to GoDaddy or NameCheap if the visitors wants to buy the domain name there.
Obviously, Tucows would prefer visitors to buy the domain name through its own registrar Hover. But if a potential buyer is more familiar or comfortable with GoDaddy, then by all means Tucows will let the customer buy it through GoDaddy.
You could take this one step further by forwarding a domain directly to the search result at a registrar that sells aftermarket domain names. That might just cause confusion, though.
I’m hopeful Tucows will share data about this if it’s successful.
It’s quite a nice lander, with the large BG, but as a client, I would dislike being forced to click the BIN to find the price. Why not display the price, unless you feel you’re asking too much for the domain? The GD link is broken too. Hover works.
But on a positive, it’s great to see, I’ve never liked the sedo, afternic etc landers using 10pt text ‘Domain Maybe For Sale’ landers and PPC.
However, I prefer to set my own landers (no PPC).
Very nicely done, unlike domainers end users tend to trust where they keep there home account so to speak. There is a higher likely hood of a sell thru, if the client doesn’t have to bother with transfers, and what now, and can just click a buy it now from their choice of home registar. Nice little niche they found, that even boosting overall sales rights by a few percent pays off in the long run.
Nice! I am still waiting for Sedo to come up with some landing page clearly shows this domain is for SALE.
It is interesting that namecheap landing page says the domain is not for sale.
And, if you go to the Godaddy landing page and cart, GD wants $ 1,900.18 ($.18 for Icann). Don’t they make enough from the transaction that they could not absorb the $ 0.18?
Sedo has it for $ 1,900. And, the landing page offers a specifc email address at Sedo for personal attention.
I wonder why they didn’t include Sedo on the original domain landing page?
And, if you mistype EasyPasta by typing Paste, you arrive at Huge.
Good catch on NameCheap. Whatever integration (sedo or afternic or direct w/ tucows) they’re using isn’t working.
They probably don’t include Sedo because they don’t convert. I suspect this has been tested a lot. A lot of average Joe user use one of these registrars and Sedo is thus unfamiliar to them.