Reputation first. Everything else is just details.
What matters to domain name investors when they select a domain name escrow company?
The biggest factor by far is reputation, according to participants in this year’s Domain Name Wire survey.
Survey-takers were asked to select the “primary reason” they use the escrow service they use most often.
Asked to choose between eight factors, 46% said reputation is most important. That’s a strong number made even more important because the second closest factor was chosen by just 12% of respondents.
Here are rankings of the top five.
1. Reputation 46%
2. Ease of use/user interface 12%
3. Customer service 9%
4. Price 7%
5. They’re licensed 5%
Factors selected by less than 5% of respondents, including write-ins, include funding & withdrawal options, dispute resolution policy, privacy of transactions, security, and buyer comfort.
These factors are more important now that the number of domain escrow services is growing. 26% of survey respondents said they’re considering trying a new escrow service this year.