.Build domain name lays the foundation.
.Build domain names for the construction and building industries hit general availability on Tuesday.
Tim Switzer, head of operations and registrar relations for .BUILD, told Domain Name Wire that the company has about 1,700 registrations including sunrise, landrush, and general availability.
Switzer said the number is about what the company expected given the higher price of .build. The domain name retails for about $99.
The competing domains .builders and .construction, which have been on the market for over a month at $35-$40 have about 2,500 and 5,000 registrations, respectively.
.Build strikes me as the type of domain name that could be sold or marketed through associations and as part of membership packages. Hitting trade groups will be a key to success.