Survey shows that security and price remain top customer considerations.
Domain name registrars looking to grow their business need to focus on two key things: security and price.
That’s according to this year’s Domain Name Wire survey. Really the past eight annual versions of the survey, too.
34% of respondents said security was their primary consideration when selecting a domain name registrar. 29% said price was most important.
Here’s a weighted ranking of each aspect of selecting a domain name registrar:
3. Customer service
4. Account management tools
5. Ease of pushing domains to another person
6. Availability of top level domain names I like
7. Value added services
8. What they do with expired domain
It’s 2014, yet some registrars seem to prioritize security fairly low. In recent months I started moving hundreds of domains from a registrar that doesn’t have two-factor authentication to one that does. Switching registrars is a bit of a pain, but not as much as potentially losing a domain due to lax security.
38% of respondents said they are considering switching domain name registrars this year. This suggests that registrars would be smart to pay attention to these top factors.
77% of survey takers also reported that they keep the bulk (80%+) of their portfolio at a single registrar. The rest said they spread their portfolio across multiple registrars.