A few top level domain names have sold an impression amount of premium domains prior to general availability.
Here are three new top level domain names to keep an eye on: .Club, .在线 and .中文网.
.Club Domains is an “all-in” registry, meaning it has only one new TLD to offer. The company raised $7 million and spent a decent amount in a contention set auction for the domain. Still, it has millions of dollars to spend on marketing. For example, it has paid for prominent positioning on GoDaddy’s home page.
As of yesterday, .Club has sold $481,388 worth of premium domain names. A bunch that just came across Sedo’s sales list were sold to a construction firm in Ft. Lauderdale. Some big brands are getting involved, too: MaryKay bought beauty.club and makeup.club.
Given the growth of subscription based products, I expect .club to do really well out of the gate.
Dot Chinese Online (.在线) and Dot Chinese Website (.中文网), both offered by TLD Registry, have combined for over $584,000 worth of premium domain sales since landrush started March 20. That includes a live auction held in conjunction with Sedo that sold $182,000 worth of domains. It doesn’t include over 20,000 domains bought by the Chinese government.
Given the domains sold to the government, these domains should jump onto the new TLD leaderboard as soon as they enter general availability. In fact, they’re already in the top 20 and general availability doesn’t even start until Monday.