After supporting dozens of Donuts’ launches, Rightside is finally ready to play its own hand.
Rightside’s first two top level domain names are getting closer to market.
The company, currently part of Demand Media, launched .democrat and .dance in landrush today.
Although these are the first two of its own domains to enter landrush, Rightside’s registry operations are handling the backend for Donuts’ domain names.
Rightside is running a fairly traditional (if not short) laundrush phase. Applicants order domains during the phase and there will be an auction if more than one person registers the same domain.
Name.com, a registrar owned by Rightside, is offering .democrat landrush registrations for $229.99. It will charge $34.99 in general availability. .Dance is $199.99 in landrush and $25.99 in general availability.
Landrush for both .democrat and .dance run through May 5.
Demand Media plans to spin Rightside off later this year, and Rightside is counting on new top level domain names to drive growth across its businesses.