First day .Marketing numbers seem rather low.
Donuts launched .marketing and .holiday into general availability yesterday (post the Early Access phase), with both picking up over 2,000 registrations in the first partial day.
.Marketing picked up 2,564 domains to hit 2,970 and .holiday added 2,125 to reach 2,341.
These numbers are from the zone files, and the actual registrations are probably slightly more than this.
I was expecting more from .marketing. Lots of existing domain names end in .marketing, which is why I suspect Donuts may have paid over $1 million to buy rights to the domain from Tucows.
.Marketing should continue to grow as marketing companies find out about it. Still, it’s a reminder of the different economics of paying $185,000 for a domain versus winning it in a contention set auction.
I wonder how much initial TLD registration numbers will affect what people are willing to pay at auction going forward. For some of these domains, it’s going to take a long time to recoup a seven figure investment.
Yeah I think .marketing will do much better in the future.
Already acquired Article.marketing through a pre-order and a few others that I selected are currently in auction.
That’s a pretty good one. I put in a pre-order for DirectMail.marketing, but it was picked up in the last day of EAP.
Take a look at the content.marketing whois record — appears someone may have bought this in day 1 of EAP?
In regards to content.marketing, Warren has been gaming the system at every release, you need to look further into this registrant. They are in the same circle as what box!
Hmm. I don’t see a trademark on “content” in the TMCH.
I was looking at directmail.marketing as well but it wasn’t available anymore at the time i was planning to do a pre-order 😉
Yeah, it seems that content.marketing was purchased really early… for a few thousand bucks? (i forgot the first day price)
First day is more like $10k.
A lot of geos have been reserved for .holiday. Had that not been the case I think its launch numbers would have been much higher.
after the .linkgate who can trust those and any other upcoming New gTLD numbers?
Dot Uno did it also…who else?
Smoke and Mirrors anyone?
I can see a market for dot marketing but how many dot Holidays are there? lol Cant see the forest through the tree there but if you’re holding a exact holiday that should be great for marketing. No .pun intended.
Holiday means vacation in many parts of the world.
Thanks for the clarity. I again did not know this although I wonder only for a second how many places holiday is interchangeable for the word Vacation. Certain geos may work there that being said but of course not universally to all. I hope all registrars do well. I for one limit myself by staying more nationally than international sales. Thanks Andrew for that I consider it my “Learned something new everyday” 🙂
It’s an American English vs. British English thing, so I suspect countries that lean toward the Brits use the latter.
I picked up one: Sign.marketing
You guys didn’t miss out on much in .holiday, as stated before all geo’s are blocked out, some of the stuff that got thru the cracks is higher premium, and everything else just doesn’t really jive to well. In the UK they tend to use Holiday as more of the vacation term, so it suits that part of the world alot better. You don’t have to register something in every extension, if you find something fine, otherwise just move on as their are a half dozen coming thru the pipeline every week. Your money can be spent very easily, and quickly so no need to worry there.
Actually..with the huge amount of domains being reserved, premium or whatever it seems that for every extension I’m interested in I end up with only 1 or 2 good domains that are available and good enough to register.
So even if I would end up getting domains in 50 new extensions I would only end up with around 100 domains 😉 So it seems to me money isn’t that easily spend simply because good domains in the new extensions aren’t easy to get (unless you pay a premium of course).
You are paying a premium for pre-register, and from some of the godaddy gtld auctions, I have been in, it is not uncommon to see them go into several hundred dollars, so that is fast spent money. As for premium, I have watched gtld’s from day 1 and the terms have adapted. Terms that on day 1 that were reg fee now cost $80 premiums, and once they label them this, they keep them the same across the spectrum, that is for donuts of course.
Appreciate your perspective. Day one volumes are subject to all kinds of points of view. Keep in mind this is a new environment — it’s not the old days of one TLD launching alone, with huge first day volumes because it’s the only TLD launching for a period of months or years.
This TLD is meeting our expectations and will continue to do so. In the aggregate, day one volume for all new TLDs will be in the millions, over the course of a year as they all become available.
The growth of a specific TLD will primarily come from registrants who are getting an online presence for the first time — or who want something particularly relevant and specific to highlight their primary corporate mission or personal interest (so for .MARKETING it is companies whose primary mission is providing marketing services). Those businesses come to registrars in a steady stream over time — not just a surge at the start. The results will bear out over time, not in the first day.
Fair point. The opportunity is definitely for new sites, not companies changing from .com. I’m just a little surprised that more people didn’t jump at some of the more creative domains they could create with .marketing.
@ Andrew “I’m just a little surprised that more people didn’t jump at some of the more creative domains they could create with .marketing”
Really
Like what
U mentioned a number of times that between registry holdbacks and collision lists that good names are hard to find
I found that true of dot marketing as well
I had twenty names short listed
Only one of which was available at reg fee
Three others were premium names
17 were unavailable
Direct.marketing
Internet.marketing etc
So what names did we miss
Tell us
They obviously were not appealing enough for you to reg so nothing to lose
I bought one.. BORNEO.HOLIDAY ..yay!