London Evening Standard dedicates half of front page to .london web address.
.City domain names are popular with local press, and here’s a great example.
Michael Blend (formerly with Demand Media) snapped this photo in London today. It’s the front page of London Evening Standard, and it looks like half of it is devoted to the publication getting a .london domain name.
It’s basically a half page ad for .london courtesy of the publication, which is in the domain’s “pioneer” program. It plans to run standard.london in parallel with its existing standard.co.uk web address.
I expect .london to be one of the most successful new TLD launches to date.
Seems .london has all the ingredients for achieving success. If Londoners (primarily) show they care with their wallets, more power to this extension. It’s one of the (very) few of the new that actually make sense.
Looking forward to the GTLD.aftermarket. Has the .aftermarket GTLD been applied for yet? Maybe in .round2 in .2015
can’t wait until the millions that have never heard of and have no idea about GTLD domains get the memo. When was it that GTLD registries plan to reveal the big surprise to the market? Anybody? Kudos for .london bu unlikely to have much impact locally here in South FL.
Can the average consumer remember that London Evening Standard can be found on standard.london? Quite a job for them to convert “London Evening Standard” to “standard.london” in their mind. This is the main issue with many new gTLDs. The words may not be in the right order.
And they even put an article on their website to prove it ! http://www.standard.co.uk/news/techandgadgets/the-standard-leads-rush-to-adopt-a-london-web-address-9264453.html
I would rather have London.email because it is very, very close to having
a real geo domain for London
“I expect .london to be one of the most successful new TLD launches to date.” -Allemann, DNW
In other words, you are saying that ccTLDs and mini-ccTLDs work. The next step is perhaps, to pose a question to ICANN, if it ain’t broke why fix it? Why didn’t ICANN keep going with that model? Why introduce all these problems and confusions with hundreds of gTLDs? And them themselves open to critics who contend that they’re doing it for the money. Apparently, the .CITY names seem to have more oomph, and pizzazz, albeit relatively limited.