.Email has the most registrations so far for this week’s batch.
Five more of Donuts’ new top level domain names revert to regular registration pricing tomorrow: .training, .solutions, .support, .builders and .email.
So far it looks like .email is the winner — but anything can change when prices drop tomorrow.
The latest .email zone file shows about 1,500 domain names registered. Just over 300 in the zone file were sunrise registrations with the rest coming during the Early Access Program (EAP) phase. (Keep in mind that some brands register their domains after sunrise.)
Ameritrade continued it ridiculous defensive registration campaign by picking up 19 domains. DISH isn’t far behind with 15.
I would think that .email is a domain that brands would protect with defensive registrations. Some might be late to the table, though. A company in Las Vegas registered 20 domains including boeing.email, cocacola.email, espn.email, starbucks.email, pepsi.emial, chevrolet.email, and on and on. While some of the other domains might not seem like cybersquatting on the face, they are when you consider the other domains registered. For example: British.email, Southwest.email, United.email, Delta.email.
Based on zone file data, people waited until the third day of EAP before getting in on the action. On that day they registered jobs.email, personalized.email, hawaii.email and about a dozen others.
First and last names are popular for .email, as they might be used to offer vanity email services.
Some domain investors are getting in on the action, too. DNFactor.com picked up 8 domains so far, including a bunch related to Hawaii. Page Howe has four, including trusted.email.
Five additional Donuts domains enter the Early Access Program phase tomorrow: .education, .institute, .repair, .camp and .glass. I wonder how many Google related domains will be registered for that last one.