A look at registrants of .domains domain names.
Individuals and companies registered 1,659 .domains domain names in the first hours after the domain entered regular-price general availability yesterday. I’d group the purchases in five groups:
Brands: domain name brands were on top of this release, of course. Many of them got the domains through sunrise as well. Sedo picked up sedo.domains while competitor Afternic has a Domain Protected Marks List block on “Afternic”. Other registrations include archeo.domains and buydomains.domains.
Domain registrar 1&1 registered about 75 versions of its brands, including 1och1.domains, 1a1.domains, and 1og1.domains.
Ameritrade continued its over-the-top brand protection strategy, picking up 18 domains. I can’t help but think someone over there gets paid by the domain registered.
Other registries: New TLD companies registered domains like buzz.domains and uniregistry.domains. Some were registered by competitors that aren’t affiliated with a new TLD. For example, CentralNic registered many domains. As far as I know, it has no relationship with .NYC but registered NYCdomains.com.
Domain Hacks: some people got cute with common terms used before “domains”, such as aged.domains, backorder.domains, brandable.domains, deleted.domains, and TopLevel.domains.
Several domain bloggers got in on the action. Vin of VinsDomains registered ten domains including aged., lll., monetizing., and acquiring.domains. Konstantinos Zournas on OnlineDomains, picked up over 75 domains by my count. Michael Berkens of TheDomains/Most Wanted Domains registered 14 including a mix of brands and generics such as UDRP.domains and ExactMatch.domains.
Domain attorney (who is also with Uniregistry) got the typo Expring.domains.
Domain registrar Com Laude also registered a number of domains like these, including acquire., idn., sunrise., and assign.domains. I count 23 registrations by the registrar.
Topical (but reverse order) domains: I’ve written before about new TLDs that would make more sense at the beginning of a domain, not the end. Domains (plural) doesn’t really make sense at the beginning of anything, but some domains don’t make much sense as SLD.TLD, such as auctions.domains, appraisals.domains, and brokers.domains.
Niche domains: These domains could be used to sell a particular type of niche domain names. Examples include therapist.domains, catholic.domains, pornography.domains, and gun.domains.