If I were them, I’d find another domain name and focus on the business rather than waste time with a lawsuit.
Facepets.com, LLC, a company that wants to start a social network for pet owners, has filed a federal lawsuit (pdf) against Facebook in Nashville.
The company is asking for Declaratory Judgment that its name doesn’t infringe on Facebook’s trademarks.
This all started when Facepets.com filed a trademark application for its name, which caught the attention of Facebook’s lawyers. The parties then exchanged correspondence, with Facebook’s lawyers arguing the name would cause confusion.
Facepets.com argues Facebook is engaging in “trademark bullying” and is “attempting to unfairly raise the cost of entry for Facepets to enter the marketplace with its concept.”
In my opinion, it’s pretty obvious why Facepets.com chose its name: to ride the coattails of Facebook. Frankly, it’s a stupid name. If I were Facepets.com, I’d just go find another good (and hopefully more unique) domain name rather than waste money on a lawsuit.