Let the testing begin…
They haven’t been available for long, but already we’re seeing varying registration fees for Donuts’ domain names.
Domain name registrar GoDaddy is charging lower annual registration fees for some of the latest new top level domain name offered by Donuts — while charging a premium for others.
Pricing for many of the “second round” Donuts domains (e.g. .photography) as well as pre-orders for some of the to-be-released domains (e.g. .tips) are now $24.99. Most of the initial ones were $39.99.
It appears the first seven domains are all priced at $39.99 and up, including $69.99 for .ventures and .holdings. In the second batch of seven, .estate and .camera are $39.99 while the others are $24.99.
Prices at eNom also seem to have come down for some domains. I’m seeing fees of around $21 for “second round” domains .photography and .equipment, but $32 for first round .guru. eNom is also charging more for .holdings and .ventures at $49.99
You should expect lots of fluctuation in registration fees as registrars and registries test price points.
It’s reasonable to assume that customers will pay more for .holdings and .ventures domains since larger companies will be typical buyers. But only testing will tell.
One of the early criticisms of new top level domain names is that they cost 3-4 times as much as most existing domains, such as .com and .net. The pricing for some of the less expensive domains is around twice the cost of .com.
[Editor’s note: the original version of this story implied that GoDaddy had raised its pricing for .holdings and .ventures. Based on Google cache’s of GoDaddy’s site, it appears the pricing has been higher all along.]