Three tests for new top level domain names.
Earlier this week, Frank Schilling introduced* one of Frank’s laws about new top level domain names:
By this rule, I find only a few of Frank’s own TLDs are truly generic.
It’s an interesting test for the generic nature of a top level domain. I’ve thought of a couple other “tests” that can be applied to new top level domain names in addition to Frank’s Toilet Paper Test.
The Douche Test
Would anyone other than a major douche register the domain names?
I’m looking at .ceo and .rich here.
The Domain Hack Order Test
We usually think of domain hacks as domains in which the first and second level combine to form a single word. With new TLDs, a hack can be two words, e.g. austin.ventures.
For this test, answer the question “can people create second level domains that aren’t out of order?” A handful of TLDs appear to be better if the TLD comes first and the second level domain came second. Most of these are action words.
Examples that fail the test include .buy, .like and .meet.
These are better starting a domain, not ending it.
Ones that pass include .forsale, .gallery, .guru, .ninja and .theater. These all finish off a web address nicely.
(* As an aside, Frank Schilling is tweeting a lot more lately. He’s not afraid to challenge people, even telling Richard Rosenblatt he thinks he’s placing the wrong bet on .ninja. Follow him.)
Guru actually can fail, depending on the keyword. “Photography.guru” is valid, but “Photographer.guru” isn’t; the proper order is guru photographer.
I don’t really hear people saying “I’m a guru photographer”, only the other way around.
Most of the examples can work both ways (I’m a ninja coder!) but for the most part it holds true.
The guru part in ‘guru photographer’ acts as an adjective. Replace ‘guru’ with ‘expert’ to see an analogy.
I understand that, I’ve just never heard anyone use it that way. Only Something Guru.
I can’t wait to reg ToiletPaper.sexy. If TP isn’t sexy, I don’t know what is.
I guess he realizes a large portion of his extensions aren’t truly generic, though.
toiletpaper.gay
toiletpaper.camera
toiletpaper.equipment
toiletpaper.ventures
toiletpaper.tattoo
Good stuff, good stuff.
Thuggy,
I’ve already found an end user
http://s1207.photobucket.com/user/TurnipMasher123/media/2011-09-01_21-03-57_813.jpg.html
awesome
If I were riding a bike on trails in the mountains I would probably want toilet paper with me, and a holder on the bike for toilet paper would be handy. So, I can see toiletpaper.bike as being a decent generic. However, if I were going out on a date I definitely wouldn’t want to talk about toilet paper. I don’t know if talking about toilet paper could ever be .sexy
Finally, domain name investing is in the toilet….
Never heard of either kind of guru or photographer and wouldn’t even pay 1% of reg fee for it…
The registration fee for most new gTLDs are high at $30 per year..not many people are willing to spend that high..
What do you all think of .equipment?
I picked up:
UsedGym.Equipment
HomeGym.Equipment
CommercialGym.Equipment
Gymnastics.Equipment
Logging.Equipment
Forestry.Equipment
UsedFarm.Equipment
Input on values?
Useless like all new TLDs
50 years maybe? When .equipment becomes the default protocol for AI equipment so equipment can communicate with each other as in the internet of things??? No it makes no sense and I dont know your rationale for the purchase or why anybody thought those gtlds make sense
probably as valuable as
toiletpaper.equipment and
bogroll.equipment
thebiggest douche is Frank Shilling nad the uniregistry team. I reserved about 20 domains and 10 of them got cancelled due to them accidentally selling me them? WTF UNIREGISTRY IS A SCAM, AVOID THEM
What do you mean “reserved about 20 domains”. Were they premium price domain names?