Three tests for new top level domain names.
Earlier this week, Frank Schilling introduced* one of Frank’s laws about new top level domain names:
By this rule, I find only a few of Frank’s own TLDs are truly generic.
It’s an interesting test for the generic nature of a top level domain. I’ve thought of a couple other “tests” that can be applied to new top level domain names in addition to Frank’s Toilet Paper Test.
The Douche Test
Would anyone other than a major douche register the domain names?
I’m looking at .ceo and .rich here.
The Domain Hack Order Test
We usually think of domain hacks as domains in which the first and second level combine to form a single word. With new TLDs, a hack can be two words, e.g. austin.ventures.
For this test, answer the question “can people create second level domains that aren’t out of order?” A handful of TLDs appear to be better if the TLD comes first and the second level domain came second. Most of these are action words.
Examples that fail the test include .buy, .like and .meet.
These are better starting a domain, not ending it.
Ones that pass include .forsale, .gallery, .guru, .ninja and .theater. These all finish off a web address nicely.
(* As an aside, Frank Schilling is tweeting a lot more lately. He’s not afraid to challenge people, even telling Richard Rosenblatt he thinks he’s placing the wrong bet on .ninja. Follow him.)