New TLD to hold auction during its sunrise period.
New top level domain name .club is holding its first domain name auction on Sedo.
The auction features “winter sports” domain names (really it’s Olympic themed, but there are trademark issues with that) including sochi.club, snowboard.club, skate.club, icehockey.club and bobsled.club.
The trademark sunrise for .club just began and runs through March 29. If you win a domain name in the auction that is later claimed in sunrise, your money will be refunded and you won’t get the domain name.
Auction terms also provide for potential loss of the domain name if there are any DNS collision issues. Although none of the domain names in the auction are on the name collisions list for .club, ICANN’s name collision plan allows for domains to be blocked later if they cause “demonstrably severe harm”. (It will be interesting to see if this ever happens, and the uproar this would cause in any extension.)
The .club auction runs February 19-26. You must register and complete a certification form in order to participate.