Based on zone files, only two of Donuts’ second batch of TLDs to go through sunrise topped 100 registrations.
Last week I wrote about Donuts’ first seven sunrises, each of which typically resulted in about 100-200 registrations.
The next batch of seven domain names has concluded sunrise, and the numbers are markedly lower: only two reached 100 domain names, according to the latest zone files.
Now, as with last time, there are a lot of caveats with this data, and these numbers are the bottom range of the actual number of registrations. I’ve already found some domains, such as canon.camera, that weren’t in these zone files but are registered.
That said, these numbers don’t seem that far off from the first round given the topics this time around: lighting, camera, equipment, estate, gallery, graphics, photography.
The last batch was led by .clothing, and clothing brands are on top of brand protection thanks to counterfeits.
Here are the numbers I tallied from zone files:
Again, the numbers are actually higher than these, but it should give a good idea of the order of magnitude.
Here are some observations:
* By registry reserving some domains, Donuts avoided having what I’d consider some gaming going on around second level domains like cloud and realestate.
* Still, some seemingly generic domains were registered, such as cheap.lighting and cheap.photography.
* Apple participated in .photography, registering 8 domains: aperture., apple., facetime., imovie., iphoto.com, isight., photobooth. and retina. It also picked up most of these in .camera.
* Only a handful of real estate companies/sites went after .estate domains, including Zillow and ReMax.
* TD Ameritrade apparently hasn’t heard about Donuts’ Domain Protected Marks List, which would allow it to protect all of these domains for much less money. I can’t imagine the company ever using all of these domains it is registering.