Porn won’t be allowed on the home page of .Sexy websites

Nudity is too sexy for .sexy home pages.

Anyone who wants to register a .sexy domain name to build their porn empire, take note: you can’t have nudity on the “home page” of your domain name.

.Sexy registry Uniregistry spells out the rules in a revised document (pdf) it filed with ICANN on January 20. The guidelines only apply to the home page. This means that sites could have a warning button/entry page on the home page that leads to adult material elsewhere on the site.

Here are the guidelines:

IV. Front Page Content Restrictions of .Sexy Names Only (applicable only for names in Uniregistry’s .Sexy top-level domain)

1. For the .SEXY top-level domain, the Registered Names Holder shall not permit content unsuitable for viewing by a minor to be viewed from the main or top-level directory of a .SEXY domain name. For purposes of clarity, content viewed at the main or top-level directory of a .SEXY domain name is the content immediately visible if a user navigates to http://example.sexy or
http://www.example.sexy. No restrictions apply to the content at any other page or subdirectory addressed by a .SEXY Registered Name.

2. For the purposes of this section, the term “content unsuitable for viewing by a minor” means any communication, consisting of nudity, sex, or excretion, that, taken as a whole and with reference to its context—

•predominantly appeals to a prurient interest;
•is patently offensive to prevailing standards in the adult community as a whole with respect to what is suitable material for minors; and
•lacks serious literary, artistic, political, or scientific value.

The document then goes on to define “sex” as it pertains to the agreement.