Online yoga instruction service snaps up domain names to protect itself during patent backlash.
YogaGlo, which provides yoga classes via the web, has faced quite the backlash since it received a patent for its way of recording a yoga class and delivering it over the web.
The company penned a response to the backlash last month to try to quell what it called the “misinformation” about what the patent pertains to and how it is enforcing it.
It is also getting defensive with domain name registrations.
Over the past few days the company has registered dozens of domain names in an effort to protect its brand.
Some of the more creative ones include YogaBlowMe.com, GoBloYogaGlo.com, GloNot.com, NotGlow.com, and about a dozen domains including the brand + “PatentTroll.com.”
Other domains aren’t quite as creative but related to the patents: PatentYoga.com, YogaPatent.com, YogaGloPatents.com, etc.
The company also registered matching domains for its FitnessGlo brand.