Online yoga instruction service snaps up domain names to protect itself during patent backlash.
YogaGlo, which provides yoga classes via the web, has faced quite the backlash since it received a patent for its way of recording a yoga class and delivering it over the web.
The company penned a response to the backlash last month to try to quell what it called the “misinformation” about what the patent pertains to and how it is enforcing it.
It is also getting defensive with domain name registrations.
Over the past few days the company has registered dozens of domain names in an effort to protect its brand.
Some of the more creative ones include YogaBlowMe.com, GoBloYogaGlo.com, GloNot.com, NotGlow.com, and about a dozen domains including the brand + “PatentTroll.com.”
Other domains aren’t quite as creative but related to the patents: PatentYoga.com, YogaPatent.com, YogaGloPatents.com, etc.
The company also registered matching domains for its FitnessGlo brand.
It is nice to see a company receive so much well deserved backlash for a totally bogus patent. Maybe this lesson will make other companies think twice in the future.
Brad
Yogaglo dropped its patent but is now trying to shutdown a small startup with “glo” in its name: http://heartglo.com/yoga-for-all-of-us-not-just-for-yogaglo
Ironic that some companies think it’s all right to patent yoga poses or methods for filming online yoga classes when the underlying teaching is itself centuries old and if they had to pay patent fees for that they wouldn’t be able to do so.
This is even more lame than those BS UDRP’s we see on a daily basis, poster boy for patent abuse, like YOGA, that is as old as the dinosaurs… This guy is a what the kids call a DOUCHE
You know you’re doing something pretty bad when the domain name industry is calling you out for sketchy business practices.
i see what you did there