Site spends nearly six figures to rebrand with better domain name.
The binary options website formerly known as BetOnMarkets.com has purchased the domain name Binary.com and rebranded to the new domain name.
The company’s CEO disclosed to Domain Name Wire that the purchase price was $99,000. The Binary.com domain name was previously owned by a technology company called Binary Systems.
“After 14 years in business we decided to re-brand and acquire a category defining domain,” said Jean-Yves Sireau, CEO of Binary.com. “Binary.com is the perfect fit as it describes our business perfectly whilst the new tagline ‘Sharp Prices, Smart Trading’ communicates our ethos and commitment to our clients.”
Sireau certainly understands the value of a good domain name like Binary.com.
“For me a domain name has to clearly state and define the offering, easy to search for, memorable and easy to remember and most importantly be a domain our business can expand with – hence why binary.com was the right domain for us,” he said.
Binary options allow people to bet on future prices (and price movement) of currencies, stock indexes, and commodities.