GoDaddy founder buys a marketing firm.
GoDaddy founder Bob Parsons apprently never wants to be bored. He owns a bunch of motorcycle dealers and has been snapping up real estate in the Phoenix area.
His latest purchase: a marketing and advertising firm.
Parsons bought Scottsdale firm Martz Agency, which will be renamed Martz Parsons.
His many organizations, including Harley-Davidson of Scottsdale, Go AZ Motorcycles, Spooky Fast Parts & Engineering, YAM Properties, The Bob & Renee Parsons Foundation and Scottsdale National Golf Club, will use Martz Parsons as their agency of record.
There’s no doubt that Parsons knows how to use marketing to grow a business. Most people know about the story of how he used savvy marketing to build GoDaddy into a billion dollar company. But he also placed some good marketing bets at his previous company, which he sold to Intuit.
So will the company’s domain name be changed from MartzAgency.com to MartzParsons.com? MartzParsons.com was registered on Oct 15, 2003, so it’s likely the domain name was registered by the company.
Here’s a general question, do companies have exclusive right to domain names consisting of two last name? Would you consider lastname+lastname domain names (e.g. ObamaBiden.com) unique? If not, does it mean anyone can register this type of domain names, as long as you have no commercial activities on the websites to affect the company concerned?
Marketing agency is always getting huge selling. Even though some of them failed to get buyers, new marketing agency is emerging to try it’s luck because of the market never sleep.