GoDaddy founder buys a marketing firm.
GoDaddy founder Bob Parsons apprently never wants to be bored. He owns a bunch of motorcycle dealers and has been snapping up real estate in the Phoenix area.
His latest purchase: a marketing and advertising firm.
His many organizations, including Harley-Davidson of Scottsdale, Go AZ Motorcycles, Spooky Fast Parts & Engineering, YAM Properties, The Bob & Renee Parsons Foundation and Scottsdale National Golf Club, will use Martz Parsons as their agency of record.
There’s no doubt that Parsons knows how to use marketing to grow a business. Most people know about the story of how he used savvy marketing to build GoDaddy into a billion dollar company. But he also placed some good marketing bets at his previous company, which he sold to Intuit.