Company registers over 75 domain names after making acquisition.
Whenever Amazon.com announces a new product or acquires a company, it goes a bit nuts defensively registering related domain names.
Last week Amazon acquired online match education company TenMarks, and its domain name team went to work.
I count at least 75 defensive registrations, and I’m sure there are many more.
ccTLDs – many startups don’t buy their domain names across multiple country codes. Amazon has this covered. Among its registrations: TenMarks.jp, TenMarks.at, and TenMarks.us.
ccss – Common Core State Standards are education standards adopted by many states. Amazon registered ccsscurriculum.com, ccssassessment.com, ccsselementary.com, ccssmiddleschool.com, and ccsshighschool.com
Education – Amazon also stuck many education related domains onto the end of TenMarks. Examples include tenmarkslibrary.com, tenmarkslessons.com, and tenmarkssummermath.com.
Amazon terms – With every Amazon acquisition, the company makes sure to tack its key brands on to the company name. Examples for TenMarks include TenMarksAmazon.com and TenMarksPrime.com.
10 or Ten – for every domain Amazon registered with “ten” in it, the company also picked up the version with “10”. (Although the company owns both TenMarks.com and 10Marks.com, the latter doesn’t resolve.)
I wonder how Amazon will manage this when there also hundreds of generic top level domains? In addition to ccTLDs, will they register their brands under every gTLD? I honestly think that’s a big part of the reason it applied for so many TLDs itself; It could avoid some of the headaches of registering so many domains across others’ gTLDs.