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DomainNameSales.com gets distribution (and here’s how to opt-in)

If you opt-in, GoDaddy and DomainTools customers will now see that your domain is for sale.

DomainNameSales.com’s domain sales platform has been quickly adopted by a number of domain name investors. But until now it has been missing a key ingredient of domain sales – distributed listings.

That changed today as the company announced a deal with GoDaddy and DomainTools to help generate more sales leads for domain names.

If a GoDaddy user searches for your exact domain name, they’ll see a notification that the domain can be purchased.


If they click the link, they’ll fill out a quick lead gen form that is forwarded to DomainNameSales.com’s brokers.

This is different from GoDaddy’s existing implementation with Sedo and Afternic, which instead sends customers to GoDaddy Auctions. (The Afternic implementation will soon change now that GoDaddy owns it.)

One nice thing about this arrangement is that DNS’ brokers will screen offers for clients.

At DomainTools, visitors will see a notification that the domain is for sale and, when clicked, will end up on a DNS sales inquiry form.

Both of the services come with a 20% commission, which is shared between the syndication partners and DNS. DNS reports that it has seen a 30% increase in lead volume when it syndicates its listings.

Clients have to opt-in for the syndication. To opt-in, go to the “Settings” tab in your account and select “Name Syndication”:


Look for the link at the bottom of the page about agreeing to the Service Agreement. Once you do that you can check the box to syndicate your portfolio. Your portfolio will be syndicated to the partner sites in about 24 hours.

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    Leave a Comment

  1. james

    What happens when the domain is already in the dls and is showing in the godaddy path as an auction? Example, we list our domains with Afternic using a BIN so they are currently displayed in the godaddy path. Will one override the other?

    • Andrew Allemann

      Especially now that GoDaddy owns Afternic, I’d expect the Afternic one to show up ahead of Sedo or DNS. I’d also always expect a BIN offer to show up instead of an unpriced one.

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