Domain name registrar has made five acquisitions in fifteen months.
GoDaddy announced another acquisition today, although the acquisition isn’t actually new.
In April the company quietly acquired invoicing company Ronin and has integrated the technology into its GoDaddy Online Bookkeeping product. The online bookkeeping product comes from GoDaddy’s earlier acquisition of Outright.
The acquisition furthers GoDaddy’s plan of being a one-stop-shop for small and medium size businesses, and puts it in strong competition with Intuit.
Outright was GoDaddy’s first acquisition, but the company has become more acquisitive lately. It has acquired five companies in the past fifteen months, including Outright, Ronin, M.dot, Locu and Afternic.
GoDaddy used to build everything in house. Now it seems happy to acquire technologies that fit into its roadmap.