Body.com sold for a loss, plus the .biz registry buys a .com in this week’s Sedo end user sales roundup.
Sedo’s big sales week was led by the $380,000 sale of Body.com. The domain was sold through Sedo’s partnership with GoDaddy.
This is the second time Sedo has cashed in selling the domain. In 2009 it sold the domain name for $400,000 on behalf of Live Current Media.
It looks like the buyer back then is the seller today, which would be the domain has lost value over the past four years.
We don’t know who the actual buyer is because the domain is currently in the hands of a law firm. But you can be assured at this price that it’s an end user.
Another notable sale this past week on Sedo is DDOSattacks.com. It’s not necessarily notable because of the price ($9,000), but it is because of the buyer. Neustar Inc., which which runs the .biz and .us registries, bought the domain. It already owns the .biz and .us versions.
Now, to the rest of the DNW End User Sales list for Sedo domains last week:
Leeo, Inc., a startup building products for environmental transparency, bought Leeo.com for $20,000. Its website is LeooLabs.com.
Swimwear company Arena Italia bought ArenaSwim.com for $15,000.
A CSC client – hopefully Air China International – bought AirChina.it for 2,499 EUR.
GMAC Insurance Management Corporation bought NGI.net for $3,500. The matching .com is owned by National Genetics Institute.
Women’s clothing brand Lipsy bought Lipsy.com.cn for 1,000 GBP.
Speciality Drinks Ltd, a liquor seller, bought ScotchWhisky.jp for 1,000 GBP.
Quest Diagnostics bought questdiagnostics.co.uk for $1,999.
Bounce.io, a company that helps domain owners monetize errant email traffic, bought Bounce.co for $1,200.
A Mark Monitor client bought LifeStyled.com for $1,888.
PlayJam, which runs gaming networks for Smart TVs, bought TVReady.com for 1,000 EUR
Online gaming company Ampletime Ltd bought AlexCasino.com for $1,299, AlexanderCasino.com for $9,000, and CasinoAlexander.com for $5,000.
Future Energy Corporation paid $4,300 for FutureEnergySavers.com.