TheFancy gets a fancier domain name.
Red hot social shopping platform TheFancy has purchased the Fancy.com domain name and rebranded itself as simply Fancy.
The company was using the domain name TheFancy.com. Even with the inferior domain, it has attracted a lot of attention from users and investor alike.
Fancy is essentially a crowdsourced catalog curated by 7 million users.
Investors in Fancy, which raised $26 million last fall and $44 million to date, include Twitter and Square co-founder Jack Dorsey, Andreessen Horowitz, American Express, and PPR.
Fancy CEO Joseph Einhorn declined to disclose the purchase price for the domain name. I may have more information about how the domain was acquired shortly and will update this story as necessary.
michael berkens says
Now If only TheDirty.com was smart enough to do the same.
Meyer says
The original owner was using it for her real estate agency.
Hopefully, she sold it for a good amount.
The present owner has a TM for fancy and 1 pending. I wonder if they bullied her? Or, did she take part ownership in the new company?
It would be interesting to hear her comment. But, I suspect they have a NDA.
Andrew Allemann says
@ Meyer – there was no bullying involved.
Nikola says
Interesting. Never heard of Fancy and I love all of the online shopping platforms. I’m probably a fanatic of some type when it comes to online shopping and boutique sites. Thanks for the new site to check out.