New TLD backers will be headed to a lot of tradeshows.
One of the larger booths at this year’s HostingCon conference is the .host booth, pictured below:
I’ve written about a number of domain name companies exhibiting at HostingCon this year, but there’s a big difference between .host and the others.
.Host isn’t at the conference trying to get web hosts to sell its services. It’s there because the people it wants to register its domains are the web hosts themselves.
We’re going to see a lot more of this direct-to-registrant marketing in the next couple years as many niche domains come to market.
How are you going to get .fishing, .camera, or .tattoo anywhere near the top of a domain registrar’s search results? It’s going to be rare. It will happen when the search term includes something related to these niches or if the registrar has data on the registrant suggesting they’re interested in this type of domain.
To really get in front of potential registrants for niche domains, registries will have to attend industry conferences, advertise in industry pubs, and use direct marketing.
.Fishing applicants might want to reserve a space at next year’s International Convention of Allied Sportfishing Trades show…