A lawn care company uses a great .co domain name.
It seems like every day TechCrunch is covering a startup using a .co domain.
But it’s not just tech companies that have taken an eye to the domain.
On the way to work yesterday I passed a lawn company truck with the domain name Mow.co on the back.
I reached out to Cutting Edge Lawn Care to ask about the domain, and they sent me a picture of one of their trailers with the Mow.co web address on it.
Jerry Tindel, business manager for the family business that his son owns, tells Domain Name Wire:
When we received the email from Register.com about a year or more ago announcing the new two digit suffixes, I went on line within 20 minutes and registered www.mow.co. We use that to forward to one of our other web sites in the Austin area…
The domain forwards to cutting-edge-lawn-care.com, which would be much harder to fit on the back of a truck (not to mention much harder to remember).
I know not everyone is a fan of .co, but this is a case where I think it makes a lot of sense. Not only is it far superior to the domain it forwards to, but the fact that mow rhymes with co makes it memorable.
Joe says
Really nice name and certainly better than their multi-hyphenated one.
rob sequin says
Great story. Too bad they didn’t get rid of the 1998 www. prefix.
C’mon people. Stop printing and saying www. before everything. It’s 2013!
Joe says
I agree with Rob! Brands sound much better and catchier without the horrible www.
todd says
Funny thing, cutting-edge-lawn-care.com was registered 2 months before the much more desirable cuttingedgelawncare.com which was then dropped later and picked up and owned by none other than superdomainer Gregg Ostrick who wants $3500 for the name.
Mike Hawley says
I think having the www in printed in front of mow.co is a good move.
The majority of people who aren’t all that internet savvy recognize a domain name by either the .com or the www.
Many people in the general population wouldn’t instantly associate .co as being part of a website address, however, the very well may still have lawns that need to be cut.
Andrew Allemann says
I’m with Mike on the www. We’ll see more of this as new tlds roll out.
Joe says
@todd
the non-hyphenated version may be more desirable but is still problematic for a truck: too long and poorly memorable.
todd says
@Joe
I agree with you 100%. The name is way to long but I just thought it was funny that he registered the one with hyphens even though the one without hyphens was available. You always know your name is to long if you have to put hyphens in it to break it up and make it legible.
I love the Mow.co name but agree with others the www has to be there if not they won’t know what the hell it means.
irfan says
Its a smart move, & one special attribute of .co extension is – it is very close to .com
Kassey says
A while ago “http://” was dropped, then followed by “www.”
Domain name is becoming brand, so Mow.com, Mow.me etc will be the way to go. Here, the weakness of .co is exposed. If you write Mow.co, people may think the “m” is missing.
craig says
Kassey hit the nail on the head!
Phil says
I agree with Rob and Joe. www sounds terrible when said out loud, 9 syllables in English (dub-l-u-dub-l-u-dub-l-u) or 6 in American (dub-ya-dub-ya-dub-ya) vs only 3 in world-wide-web. Much better without it.
Andrew Allemann says
Although www takes a long time to say, it’s an indicator that something is a URL. In print it’s not a big deal — you aren’t saying it.
If it’s a .com, skip the www. If it’s something that may not immediately suggest to someone that it’s a URL, keep the www.
The dot between two words is too subtle.
Samit says
Think the www will become more relevant as time goes by, specially with new gtlds making an appearance.
mycity.hotel could be clever branding.
http://www.mycity.hotel is a web address quite clearly.