Company releases brochure and starts more heavily marketing its new TLD capabilities.
Sedo is starting to more aggressively promote services to new top level domain applicants, including adding a couple ad banners targeting them on its home page.
The company’s four page “Sedo New gTLD Services” brochure (pdf) highlights services the company provides prior to launch, during sunrise and landrush, and after a domain fully launches.
Ahead of launch, Sedo will help registries determine which second level domains should be held back as premium, and how to price them. Although most of the premium sales will happen post-launch, it will begin what it calls “pre-brokerage” for premium domains even before sunrise. It will also create promo sites for the registry and build lead lists.
Additionally, Sedo is upgrading its auction system to handle sunrise and landrush auctions, and promotes its existing 1 million+ user base as a key selling factor.
After general availability, Sedo wants to play an active roll in aftermarket sales.
A number of companies are offering similar services. The closest competitor is Afternic/NameMedia.
Few companies have the data on aftermarket activity that Sedo and NameMedia have, and I think it is important that all open TLD applicants at least talk to these companies to understand the opportunity. I’m afraid that some registries are overestimating revenue from premium sales, and I trust that the two big aftermarkets are helping them get a realistic understanding.